Prism by Ask-Y

The Marketing Outcome Engine for Marketing Engineers,
run with agents.

Describe how your marketing runs. Ask-Y’s Prism agents build the applications and run them for you.

Features

Applications cut to the shape
of your work

Prism by Ask-Y turns your methods, your rules and your daily routines into applications your whole team runs on.

Agents that build to spec

Agents that build to spec

Describe a workflow in plain English. Ask-Y’s Prism agents build the data model, logic and screens around it, and host the application.

  • Plain English in, working application out
  • Writes & runs SQL, builds charts & tables
  • Connects to warehouses, SaaS tools & files
Skills

Skills

Skills capture your best analyst’s method, so Ask-Y’s Prism agents reuse it on every dataset.

  • Turn your own workflows into Skills
  • Share with your team or publish
  • Start from community-proven Skills
Memory Engine

Memory Engine

The Memory Engine remembers your definitions, naming quirks, preferences and business rules, so Ask-Y’s Prism agents start informed.

  • Map business terms to technical definitions
  • Shared across sessions and teammates
  • Nobody re-explains anything
Marketing brain, pre-installed

Marketing brain, pre-installed

Ask-Y’s Prism agents are trained on marketing data and workflows, from paid ads, CRM and web analytics to email reports and spreadsheets, so they speak marketing from the start.

  • Match values across ad platforms
  • Parse complex naming conventions
  • Predictive models: forecasting, churn and marketing mix
Agents that pull the lever

Agents that pull the lever

Ask-Y’s Prism agents watch performance, prepare the next move and, after your approval, push it into your marketing platforms.

  • Limits you set; bigger moves wait for sign-off
  • Every change confirmed and logged
  • Engagements: updates by email and chat
How Prism by Ask-Y works

Builds around
how you work

Prism by Ask-Y takes you from the data you already have to applications your team runs every day.

1

Connect your data

Link your paid ads, CRM, web analytics, email reports, spreadsheets, databases and data warehouses. Prism by Ask-Y maps every schema and keeps each table fresh.

2

Describe your workflow

Explain in plain English how your marketing runs: the questions you ask, the checks you repeat, the decisions you make and the actions that follow.

3

Ask-Y’s Prism agents build your application

They build it while you watch and host it on SOC 2 compliant infrastructure, so your data is protected by controls an independent auditor has tested and your security review moves faster. Marketing engineers refine it anytime by asking for changes in the chat.

Integrations

Data comes in. Actions go out.
Workflows run it end to end.

Prism by Ask-Y connects the data you already use, from paid ads, CRM and web analytics to email reports, spreadsheets and data warehouses, with the marketing platforms you already run. Ask-Y’s Prism workflows carry every step, from data to action.

Connections in

Data flows into Prism by Ask-Y from paid ads, CRM, web analytics, email reports, spreadsheets, databases and data warehouses.

Connections out

Approved actions go straight back into your marketing platforms and the channels your team works in.

Workflows

Ask-Y’s Prism workflows run the whole process, from the data coming in to the actions going out.

Podcast

Knowledge Distillation

The Ask-Y podcast for marketing engineers and AI analysts, hosted by Katrin Ribant: conversations with analysts, engineers and budget owners about how marketing work is being rebuilt with AI.

Johan van de Werken (Superform Labs, GA4Dataform, Select Star, Simmer) on Why Trust Starts at the Data Layer, Knowledge Compiled as Code, and the Hidden Cost of AI-Written BigQuery Queries #18
Oct 5, 2026

Johan van de Werken (Superform Labs, GA4Dataform, Select Star, Simmer) on Why Trust Starts at the Data Layer, Knowledge Compiled as Code, and the Hidden Cost of AI-Written BigQuery Queries

Kelly Wortham (Forward Digital, Test & Learn Community, Experimentation Island) on Why Agentic Commerce Breaks Experimentation, Measuring What Visitors No Longer Do, and Optimizing for Machines #17
May 19, 2026

Kelly Wortham (Forward Digital, Test & Learn Community, Experimentation Island) on Why Agentic Commerce Breaks Experimentation, Measuring What Visitors No Longer Do, and Optimizing for Machines

Gal Rapoport (Kahoona, Amazon, AWS Inferentia) on Digital Body Language, Why Agentic Commerce Needs a New Web, and How to Derive Intent from Anonymous Traffic #16
Apr 27, 2026

Gal Rapoport (Kahoona, Amazon, AWS Inferentia) on Digital Body Language, Why Agentic Commerce Needs a New Web, and How to Derive Intent from Anonymous Traffic

View All Episodes →
Blog

Field notes

What we learn building Prism by Ask-Y around how marketing teams work.

Agentic Commerce: Notes From the Construction Site
April 29, 2026 · Katrin Ribant

Agentic Commerce: Notes From the Construction Site

Specs, Not Vibes: What I Told Digital Analysts About Engineering’s AI Agent Revolution
April 2, 2026 · Avigad Oron

Specs, Not Vibes: What I Told Digital Analysts About Engineering’s AI Agent Revolution

Delete Chat? Your Data Stays Anyway
February 10, 2026 · Katrin Ribant

Delete Chat? Your Data Stays Anyway

View All Posts →
FAQ

Frequently asked questions

What is Prism by Ask-Y?

Prism by Ask-Y is the marketing outcome engine for marketing teams: an end-to-end data analytics platform combining data management, analysis, predictive models, AI applications and automation. It remembers users’ preferences and the team’s business logic, so your team can build on previous work as new questions arise.

Who is it for?

Prism by Ask-Y is for marketing teams, including non-technical marketers, marketing engineers and analysts. Marketers can ask questions, connect to, clean, organize and analyze data, and build applications in plain language, without waiting for a technical colleague to write every query or prepare every report. Technical users can develop deeper models and methods, while the team shares work and manages access to data, business context and applications.

Engagements extend that work to colleagues, leaders and clients through personalized briefings by email, Slack or Microsoft Teams, with the detail, format and schedule tailored to each recipient.

What can I build?

Prism by Ask-Y supports the full journey from raw data to shared AI applications. It can manage your data and ETL processes: bringing data in, cleaning and transforming it, combining sources and creating reusable models. Present and share the results through hosted and managed applications with interactive analytics, predictions and contextual chat, and connect the analysis to action through workflows.

With Engagements, you can deliver personalized briefings and interactive reports to stakeholders. Prism Orchestra coordinates people, agents, reviews, decisions and follow-up around shared project goals.

Campaign performance, funnel analysis, budget allocation, demand forecasting and customer retention are just a few examples. You can build around the data, business logic and decisions that matter to your team.

Do I need to write code?

No. You can connect to data, clean and organize it, ask analytical questions, build applications and set up recurring work in plain language with Prism by Ask-Y. Technical teams can also work directly with SQL and Python to refine data models, calculations and predictions.

How is Prism different from a general AI assistant?

Prism by Ask-Y connects data preparation, analysis, predictive models, hosted applications and team coordination in one platform. Your data, business context and reusable methods stay available as the team moves from a question to a shared application, recurring analysis or coordinated project. Agents, Engagements and Orchestra connect that work with stakeholder participation and action.

See all questions →
The Marketing Outcome Engine

Prism by Ask-Y.
Builds around how you work.