FAQ

Prism by Ask-Y: frequently asked questions

What is Prism by Ask-Y?

Prism by Ask-Y is the marketing outcome engine for marketing teams: an end-to-end data analytics platform combining data management, analysis, predictive models, AI applications and automation. It remembers users’ preferences and the team’s business logic, so your team can build on previous work as new questions arise.

Who is it for?

Prism by Ask-Y is for marketing teams, including non-technical marketers, marketing engineers and analysts. Marketers can ask questions, connect to, clean, organize and analyze data, and build applications in plain language, without waiting for a technical colleague to write every query or prepare every report. Technical users can develop deeper models and methods, while the team shares work and manages access to data, business context and applications.

Engagements extend that work to colleagues, leaders and clients through personalized briefings by email, Slack or Microsoft Teams, with the detail, format and schedule tailored to each recipient.

What can I build?

Prism by Ask-Y supports the full journey from raw data to shared AI applications. It can manage your data and ETL processes: bringing data in, cleaning and transforming it, combining sources and creating reusable models. Present and share the results through hosted and managed applications with interactive analytics, predictions and contextual chat, and connect the analysis to action through workflows.

With Engagements, you can deliver personalized briefings and interactive reports to stakeholders. Prism Orchestra coordinates people, agents, reviews, decisions and follow-up around shared project goals.

Campaign performance, funnel analysis, budget allocation, demand forecasting and customer retention are just a few examples. You can build around the data, business logic and decisions that matter to your team.

Do I need to write code?

No. You can connect to data, clean and organize it, ask analytical questions, build applications and set up recurring work in plain language with Prism by Ask-Y. Technical teams can also work directly with SQL and Python to refine data models, calculations and predictions.

How is Prism different from a general AI assistant?

Prism by Ask-Y connects data preparation, analysis, predictive models, hosted applications and team coordination in one platform. Your data, business context and reusable methods stay available as the team moves from a question to a shared application, recurring analysis or coordinated project. Agents, Engagements and Orchestra connect that work with stakeholder participation and action.

Which types of data can I use?

Prism by Ask-Y brings together data from paid ads, CRM, web analytics, email reports, spreadsheets, databases and data warehouses. Connections can also work both ways: depending on the integration and your permissions, Prism can bring data in and let workflows take action back in your connected platforms through their APIs.

Do I need to move my data into Prism?

Prism by Ask-Y can host imported data or query supported warehouses where the data is already hosted. You can start with files, maintain refreshed copies of connected data or work directly with your existing warehouse. This gives your team a choice that fits its data infrastructure and access requirements.

Can I automate data imports?

Yes. Prism by Ask-Y can schedule imports and refreshes from connected sources, keeping the data used by your analyses, models and applications updated. For Excel and CSV reports, it can also give a table its own email address. Forward attachments or have your source tool email scheduled exports, and Prism imports them automatically, adding rows, updating matching records or replacing the table according to your rules.

Does Prism build and host the applications?

Yes. Prism by Ask-Y has its own application builder and hosts and manages the applications it creates. Describe what you need, refine it in conversation and share a live application with your team. Publishing, access controls and version history support its ongoing use. Developers can also host applications they build themselves on Prism.

Can I automate recurring marketing work?

Prism by Ask-Y can investigate performance changes, check data quality, monitor budget pacing, summarize sales pipelines, refresh predictive models and prepare recurring reviews. Its agents and workflows combine analysis, reporting and supported actions around the routines you choose. A daily performance check, a weekly client briefing or a monthly forecasting cycle can become repeatable work your team oversees.

How does it keep my team informed?

With Engagements, Prism by Ask-Y delivers personalized briefings and interactive reports by email, Slack or Microsoft Teams. Tailor the detail, format and schedule to each recipient, with presentations or spreadsheets when needed. Schedule regular updates or send an update when a defined business condition is met. Stakeholders can ask questions and provide feedback, and Orchestra can carry their decisions into the next steps of the project.

Can I use built-in predictive models and create my own?

Yes. Start with Prism by Ask-Y’s built-in models or create a custom predictive model around the question, data and methodology you choose. Describe what you want to predict, and Prism can build and train the model; technical teams can refine its Python. Forecasting, churn prediction and marketing mix modeling are examples of custom models you can create, with evaluation, versioning and scheduled retraining.

Can I use it with Claude, ChatGPT or Gemini?

Yes. Prism by Ask-Y connects with Claude, ChatGPT and Gemini Enterprise through MCP, bringing your Prism data and analysis into the AI assistant you already use. You can investigate marketing questions and request applications from that conversation.

How does Prism fit with our existing Business Intelligence?

Prism by Ask-Y can work alongside your existing Business Intelligence tools or help you move established reporting into AI applications. You can rebuild existing dashboards as Prism applications and check the results against the original figures, reviewing any differences as part of the rebuild.

How can our team work together in Prism?

Prism by Ask-Y gives your team shared data, definitions, context notes, Skills and applications. Teammates can build on each other’s analyses, share results and keep personal views of a common application. Prism Orchestra helps coordinate projects across people and agents, keeping responsibilities, decisions, approvals and follow-up connected. Engagements bring stakeholders into the process through tailored updates and interactive reports, while permissions govern access to the underlying work.

Does Prism remember our preferences and business context?

Prism by Ask-Y can retain your terminology, metric definitions, business rules and project knowledge, alongside users’ saved preferences and views. Context notes and knowledge documents give agents relevant background for later work, so each analysis can build on what your team has already established.

What are Skills, and how can my team use them?

Skills in Prism by Ask-Y capture how your team does a particular job: the instructions, analytical steps and checks behind a proven method. Turn a campaign review, data-quality checklist or forecasting procedure into a Skill your agents can reuse. Your team can test, version and share Skills, making its best methods available across suitable questions and datasets.

Can we control access to our business context?

Yes. Prism by Ask-Y lets you grant people and groups separate rights to read, edit or manage context notes. Access can inherit from your workspace, project or collections, with exceptions to restrict or hide sensitive notes. Separately, you choose whether a note is available for agents to search and use as context, or kept for people to read. Your team can share common knowledge while controlling access to confidential material and its use in AI work.

How does Prism protect access to our data?

Prism by Ask-Y supports access controls for people, teams, applications and data, including row-level permissions. Your organization can define who can view or change shared work and which data each person can access.

Can I trace a result back to its source?

Prism by Ask-Y makes data sources, metric definitions and calculations inspectable. You can review the underlying SQL and Python, follow recorded runs and see the checks and known differences reported by Prism’s application builder. Orchestra also keeps project discussions, decisions and follow-up connected, helping your team understand how the work developed.

Can I review changes and return to an earlier version?

Yes. Prism by Ask-Y keeps version histories for applications, data models, predictive models, context notes and Skills. Your team can review changes and restore earlier versions as its work evolves.

How do I get started?

Start with a marketing question, an application you need or a recurring team process you want to improve. Book a demo of Prism by Ask-Y to explore how data preparation, analysis, applications and automation could work around your team’s needs.

What does it cost?

Book a demo at ask-y.ai or email sales@ask-y.ai to discuss Prism by Ask-Y pricing.

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