Company

About Ask-Y

Ask-Y is named for the question every good marketer asks first. We believe marketing tools should fit the team, not the other way around, so we built Prism by Ask-Y, the marketing outcome engine for marketing teams.

Why Ask-Y exists

Tools that take the shape of the work

Marketing teams run on data spread across paid ads, CRM, web analytics, email reports, spreadsheets, databases and data warehouses. Every team has its own definitions, its own checks and its own way of deciding where the budget goes next.

Most tools ask the team to fit a model someone else designed: a fixed dashboard, a template, a workflow that almost fits. What the team knows ends up in spreadsheets and in people’s heads, and each new question starts from scratch.

Ask-Y exists to turn that around. Prism by Ask-Y brings in data from wherever it lives, keeps the team’s business logic in its Memory Engine, and builds applications around the way the team works.

Then Ask-Y’s Prism agents get to work. Every day they check the numbers, catch what changed and line up the next move. Small moves happen inside the team’s rules; big ones wait for a yes. The team keeps the judgment, and the agents do the legwork.

And they never start from scratch. The Memory Engine keeps the team’s definitions and business rules, Skills carry the methods of its best analysts, and predictive models forecast what comes next. Through MCP, the open standard that connects AI assistants to tools, all of it plugs into the LLM the team already uses, molding the whole of Prism by Ask-Y into the team’s workflow.

That leaves the team free to ask the question Ask-Y is named for: why.

The founder

Katrin Ribant

CEO & Founder, Ask-Y

Katrin Ribant founded Ask-Y after two decades at the intersection of data, AI and the digital analytics community. Her background is in data analytics.

Before Ask-Y, she was co-founder and CSO of Datorama, the marketing intelligence platform acquired by Salesforce, where she helped marketing teams bring their data together. With Ask-Y, she is building what comes next: applications that turn that data into decisions and actions, built around how each team works.

Katrin founded MeasureCamp New York, the NYC chapter of the global free unconference series where digital analytics practitioners gather to share ideas, and hosts Knowledge Distillation, the Ask-Y podcast for marketing engineers and AI analysts.