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It’s All About Data

Getting your product into ChatGPT’s Storefront is all about… data.

What happens when someone asks ChatGPT “find me Halloween costumes under $50”?
They get instant product cards with Buy buttons – but only for products that have rich, structured data. If your product doesn’t, it effectively doesn’t exist in that conversation.

What did OpenAI launch to enable this kind of shopping flow?
OpenAI launched Instant Checkout, powered by the Agentic Commerce Protocol, so discovery-to-purchase can happen without leaving the chat.

How are products chosen and surfaced inside ChatGPT?
ChatGPT’s agents search sources like Bing Shopping, product feeds, Shopify and Etsy APIs, and structured merchant catalogs. Products with complete, machine-readable information get surfaced; products with sparse descriptions or missing markup don’t show up.

What does a product need in order to make it into results?
Product information has to be readable by the agent. That means schema markup with complete specs, descriptions written like direct answers to customer questions, brand narrative embedded in structured feeds, and defined product relationships that support natural recommendations.

What should someone do if they want the technical breakdown?
Watch the Floofies video for a highly technical explanation of how this works and where agentic commerce is headed.

  • Agentic commerce, AI shopping assistants

(0:00) It was a dark and stormy night, and the brands were terrified. (0:05) They can't see us. (0:07) Oh no, we're completely invisible.(0:09) What are we gonna do? (0:11) Customers were shopping without ever visiting their websites. (0:17) They'd ask the Floofies, find me Halloween costumes under $50. (0:21) And poof, products appeared with instant buy buttons right in the chat.(0:26) Our beautiful websites. (0:28) Our carefully designed experiences. (0:29) Customers are becoming such good friends with the Floofies, they don't visit us anymore.(0:35) Here's what was really happening. (0:37) When customers asked questions, (0:40) ChatGPT's AI agents searched ChatGPT's partners' data feeds and websites. (0:45) Bing Shopping, Shopify, Etsy, Walmart.(0:49) But only products with rich, structured data made it into the Floofies portal. (0:54) Brands with sparse descriptions and missing details became ghosts. (0:58) Present but unseen.(1:01) Meanwhile, brands with complete structured data got all the recommendations. (1:06) But some brands cracked the code. (1:08) They learned Floofies speak data.(1:10) So they fed them prices, reviews, and product availability (1:14) with structured data feeds like markup language. (1:17) They ditched 100% polyester costume for transform into a mysterious vampire. (1:24) They sprinkled their personality like glitter onto every product description (1:28) and played relationship counselor, telling Floofies which products belong together.(1:34) And like magic, the Floofies could see them. (1:39) When you use an AI agent to shop, that's called agentic commerce. (1:44) And in agentic commerce, visibility in the Floofies portal determines who wins.(1:50) The scariest question this holiday season? (1:53) Can the Floofies actually see your products? (1:57) Don't let your brand become a ghost story.